ALL OUR ARTICLES
- MILANO CORTINA 2026: A UNIFORM THAT CONNECTS INNOVATION TO IDENTITY
The Fondazione Milano Cortina 2026 has finally announced the official uniforms for the Olympic and Paralympic Winter Games. Created in collaboration with Salomon, the event’s Premium Partner, these uniforms will be worn by more than 25,000 people, including volunteers and organizing committee staff. They were realized to represent the human and operational face of the Games, to be a… Continua a leggere → - IMPULSE SUMMIT 2025
On the last week of October, we had the opportunity to attend the Impulse Summit as Global Talents. But what exactly are the Impulse Summit and a Global Talent? The Impulse Summit was founded eight years ago at the University of St. Gallen by the students of the Impulse Network. The Impulse Network is a… Continua a leggere → - NITTO ATP FINALS: THE LAST SHOWDOWN IN TURIN
The Nitto ATP Finals are a professional tennis event that takes place at the end of each season. By then, the best eight players and couples of the ranking, are qualified to compete in this event. Since 2021, the ATP Finals are held at the Indoor Tennis Hardcourt of the Inalpi Arena in Turin and will… Continua a leggere → - ENHANCED GAMES: THE FUTURE OF SPORTS – OR THE END OF IT?
Created by 40-years-old Australian Aron D’Souza, the Enhanced Games is a new and controversial multi-sport event. The idea behind it is to admit the use of performance-enhancing drugs (PEDs), currently banned by the World Anti-Doping Agency (WADA), under medical supervision and control that, according to the event organizers, will ensure the athletes’ safety and health…. Continua a leggere → - LBA 2024/2025: OVERVIEW & ANALYTICS
As every year, the current season of Italy’s top basketball competition is over. Virtus Segafredo Bologna has been crowned Italian champion, winning the Lega Basket Serie A title for the seventeenth time by defeating Germani Brescia 3–0 in the finals. To reach the final, Virtus overcame Umana Reyer Venezia 3–2 in the quarterfinals and EA7… Continua a leggere → - FIFA CLUB WORLD CUP 2025: AN INTRODUCTION
The current football season will feature a major innovation: the introduction of the new FIFA Club World Cup format, which will take place in the USA between June 14 and July 15. The previous format involved the six reigning champions of the main confederation competitions, who competed in single-elimination knockout matches. In the last edition,… Continua a leggere → - SERIE A 2024/2025: OVERVIEW & ANALYTICS
Final outcomesOnce again, the season of Italy’s top football competition has come to an end. Napoli have secured the fourth Scudetto in their history — their second in the last three years. According to the final outcomes, alongside Napoli, Inter, Atalanta, and Juventus will compete in the 2025/2026 UEFA Champions League, having finished second, third,… Continua a leggere → - FORMULA 1’S MARKETING REVOLUTION: TURNING RACING INTO A GLOBAL ENTERTAINMENT ECOSYSTEM
Formula 1 has become one of the most striking examples of how sport marketing can evolve through strategic storytelling, digital engagement, and targeted sponsorship deals. In recent years, the sport has expanded beyond the racetrack, becoming a global entertainment product and a case study in marketing innovation. The transformation of F1’s commercial position demonstrates how… Continua a leggere → - SMART STADIUMS ARE CHANGING THE GAME
The Santiago Bernabeu Stadium earned its crown as World’s Best Stadium 2024. This achievement shows how smart stadium technology has reshaped the scene of modern sports venues. Its state-of-the-art pitch and 360-degree video screen make this architectural marvel a symbol of stadium breakthroughs. Sports arenas and stadiums have seen an unprecedented rise. Between 2020 and… Continua a leggere → - HOW GOVERNANCE IS SYNONYMOUS WITH SUCCESS
In the world of sports, the concept of governance plays a crucial role in determining the long-term success of an organization. In the corporate sphere, governance refers to the set of rules, processes, practices, and structures through which a company is directed and controlled. It defines the relationships between key stakeholders and establishes decision-making and… Continua a leggere → - SERIE A’S FINANCIAL REPORT 2023/24 SEASON
Who scored in the Balance Sheet? The 2023–2024 Serie A season represented a key moment for Italian football clubs financially, marked by solid revenue growth across the league. The collective revenue for the 20 Serie A clubs reached a record €3.8 billion, up from €3.5 billion (+8,6%) in the previous season. This shows that the… Continua a leggere → - HYROX MANIA: STRENGHT MEETS ENDURANCE – FEATURING UNIQUE INSIGHTS FROM FILIPPO TENCA
What is HYROX? HYROX is a dynamic fitness competition that combines running with functional workouts, presenting a unique challenge for athletes at all levels. Established in 2017 in Germany by Christian Toetzke, a sports event expert, and Moritz Fürste, a double Olympic field hockey champion, HYROX was created to offer a race format accessible to… Continua a leggere → - RED BULL: WHEN A SPONSORSHIP BECOMES A LEGEND
Introduction What do a man jumping from space, a Formula 1 car, and an athlete soaring on a snowboard have in common? The answer is simple: Red Bull.Sports sponsorships are no longer just about visibility; they have become powerful marketing tools that turn a brand into a cultural icon. Red Bull has revolutionized the very… Continua a leggere → - DEBORAH COMPAGNONI & ALTAVIA BY OVS: A WINNING ALLIANCE FOR MILANO-CORTINA 2026
The Winter Olympics in Milano-Cortina 2026 represent a historic event for Italy and an unique opportunity to revitalize winter sports in the Italian territory. With these kind of events, the role of brand ambassadors is crucial, as demonstrated by OVS’s decision to collaborate with Deborah Compagnoni, an Italian icon of alpine skiing and a 3… Continua a leggere → - JANNIK SINNER AND THE CONFUSING ANTI-DOPING LEGAL FRAMEWORK IN TENNIS
Doping scandals in professional sports are always controversial, but even more so when the case involves claims of unintentional contamination. The case of Jannik Sinner, the current ATP World No. 1, raised debates on the consistency of anti-doping rulings and whether top players receive more favourable treatment. With WADA having appealed the tribunal’s decision, this… Continua a leggere → - MILANO CORTINA 2026: INVESTMENTS, SPONSORSHIPS, AND THE ECONOMIC IMPACT OF THE OLYMPICS
Milano Cortina 2026 will be the next Winter Olympic Games taking place in less than 400 days. While the primary focus of these events tends to be on the sporting aspects, it is equally important to consider the financial commitments and investments required for such a monumental undertaking. Regarding this point, sponsorship and the role… Continua a leggere → - FOOTBALL BETTING – THE FAGIOLI AND TONEY CASE, ANALOGIES AND DIFFERENCES FROM A LEGAL STANDPOINT
Footballers who bet on football, especially on matches involving their own team or competition, face serious legal, sporting, and financial consequences. In fact, strict rules prohibit players from betting on football in order to preserve the integrity of the game and prevent match-fixing or any perception of unfair manipulation. The Nicolò Fagioli case is an… Continua a leggere → - AWS AND F1: AI REVOLUTIONIZES FAN ENGAGEMENT IN FORMULA 1
Formula 1’s fan engagement has increased dramatically in the last few years. The sport has seen a rapid growth in viewership, as one-third of Formula 1’s current fans discovered the sport in just the last four years. Liberty Media’s acquisition in 2017 is what sparked this meaningful change in F1’s approach to reaching fans. Sports… Continua a leggere → - THE IMPACT OF CLIMATE CHANGE ON THE FUTURE OF SKI RACING
Climate change is no longer a distant concern but an immediate challenge that is significantly altering winter sports, particularly ski racing. This issue is becoming increasingly visible through changes in snowfall patterns, shorter ski seasons, and a growing reliance on artificial snow. These factors not only impact the sport itself but also on the economic… Continua a leggere → - LVMH’S AND F1 PARTNERSHIPS: A NEW ERA IN SPORTS MARKETING
LVMH and Formula 1 have recently announced a groundbreaking partnership, marking one of the largest deals in motorsport history, valued at 1 billion USD over ten years. This collaboration highlights the popularity of Formula 1, which attracts over 1.5 billion viewers annually, making it one of the most-watched sporting events worldwide. Recognizing this viewership, LVMH… Continua a leggere → - THE TECHNOLOGY BEHIND SPORT BRAS
In recent years, we have surely noticed that footballers now wear some kind of bra during every single match, and it is not just a simple muscle band but a real hi-tech item called sport bra.The sport bras are worn under the shirt at chest height; they contain a GPS system that records everything that… Continua a leggere → - THE KAEPERNICK’S CASE
The case of Colin Kaepernick has made quite an impact on both the sporting world and laws governing free speech, workplace rights, and race relations in the U.S. He was an NFL quarterback who courted controversy by kneeling during the National Anthem in the 2016 NFL postseason to protest racial injustice and police brutality. His… Continua a leggere → - THE BALLON D’OR FINANCIAL BACKGROUND
On October 28, the Ballon d’Or was once more confidently awarded at the grandeur of Paris annual ceremony at the Théâtre du Châtelet. Every year it awards respectfully the best male and female football player of the season. The winner of this edition, the Manchester City and Spain midfielder Rodri, has just entered a very… Continua a leggere → - PARIS 2024 OLYMPICS: A COMPLEX GOVERNANCE SHARED BETWEEN MANY STAKEHOLDERS
The Paris 2024 Olympic Games were one of the most anticipated international sporting events of the decade. More than a century after hosting the Games in 1900 and 1924, the French capital welcomed athletes from 204 nations, from July 26th to August 11th, 2024. They competed in 48 sporting disciplines over 329 events. These Games… Continua a leggere → - LIVERPOOL AND TACTICAI: HOW AI IS CHANGING FOOTBALL
As Arne Slot begins his role as Liverpool’s new head coach, he’s bringing in fresh ideas with the help of his coaching team. Assistant coaches Sipke Hulshoff and John Heitinga have new training techniques, while Ruben Peeters, the lead physical coach, adds lots of energy. Fabian Otte, who is in charge of goalkeeper coaching, is… Continua a leggere → - 2025 CLUB WORLD CUP: THE FIFPRO VS FIFA LEGAL CONTROVERSY
FIFPRO Europe, the organization representing European footballers, has submitted a complaint regarding FIFA’s match schedule, arguing that it poses significant risks to players’ health. The unions believe that FIFA’s actions violate the EU Charter of Fundamental Rights, which guarantees workers’ rights, such as healthy working conditions and paid leave. This season, all three European club… Continua a leggere → - FOOTBALL CLUB FINANCIAL STATEMENT: THE MAIN RULES AND FEATURES
The size and popularity of soccer, which has increased greatly in recent years, has initiated a process of regulation of football clubs: control rules, regulation of the legal form and formal obligations, particularly the preparation of financial statements. The preparation of financial statements of soccer clubs, unlike “classic” companies, has some distinctive peculiarities: The financial… Continua a leggere → - STADIUM SPONSORSHIPS: THE IMPACT OF NAMING RIGHTS
Stadium sponsorships have become increasingly important in the world of sports in recent years. These changes, thanks also to the increasing visibility and commercialization of the sports world, represent a strategy to generate greater profit for sports clubs and greater visibility for sponsoring companies. The central aspect of this type of sponsorship is the phenomenon… Continua a leggere → - SOFIA RAFFAELI: REVOLUTIONIZING RHYTHMIC GYMNASTICS
A Predestined Talent Sofia Raffaeli is not just a rising name in Italian rhythmic gymnastics; she is a true phenomenon. Born in 2004, this young athlete has already left an indelible mark on the sport’s history, becoming the first Italian gymnast to win an individual gold medal at the Rhythmic Gymnastics World Championships. With such… Continua a leggere → - DOPING: THE VALIEVA CASE
Kamila Valieva, a promising Russian figure skater, has become the focal point of a heated debate in the sports world following allegations of violations of international anti-doping regulations, which prohibit the use of performance-enhancing substances. Born on February 13, 2006, Valieva quickly displayed extraordinary talent in figure skating. Her stunning performances, incredible flexibility, and ability… Continua a leggere → - THE NEW ERA OF POWERBOATING: WELCOME TO THE E1 SERIES
February 2nd and 3rd, 2024, mark the debut of the World Championship for electric race boats, revolutionizing the landscape of powerboating. The E1 Jeddah GP sets a new frontier in the history of marine motorsport. The Debut of the E1 Series: Sustainable Powerboating The Winds of Change Blow Over Obhur Creek as the Ten Electric… Continua a leggere → - NBA: BETWEEN DREAMS AND REALITY
The National Basketball Association (NBA) is the most important and well-known professional men’s basketball league in the world. It was founded in New York on June 6, 1946, as the Basketball Association of America (BAA), and in August 1949, it was renamed the NBA following a merger with its rival league, the National Basketball League…. Continua a leggere → - TONY HAWK: FROM SKATEBOARDING TO BUSINESS
Tony Hawk has taken skateboarding to new heights and has inspired generations of skaters around the world. His skill, courage, and creativity have made him a living legend, but there is one aspect of his career that often doesn’t receive the same attention: his success in the business world. The Skateboard Hero Born on May… Continua a leggere → - AMID BANNED ARMBANDS AND FAKE FANS: WELCOME TO DOHA
Between England and Spain’s goal fests, Morocco and Croatia’s goalless draw, Qatar’s lackluster debut, and the shocking defeats of Germany and Argentina, one element has remained constant throughout this World Cup: controversy. For months, if not years, major media outlets worldwide have been shedding light on the troubling issues behind awarding the World Cup to… Continua a leggere → - IS THE CR7 ENTERPRISE STILL DECISIVE ON THE PITCH?
Cristiano Ronaldo has recently surpassed 500 million followers on Instagram, becoming the first person on Earth to break the half-billion mark and further solidifying his position as the most influential individual in the world. For over a decade, Ronaldo has been a living enterprise, moving millions of euros with every decision he makes. His media… Continua a leggere → - THE CRAZY INSURANCE POLICIES FOR THE WORLD CUP: A £22 BILLION TREASURE
Amid the scorching Qatari desert and a relentless storm of criticism, the first winter World Cup in football history finally begins. This most unusual tournament kicks off with its two greatest stars, Messi and Cristiano Ronaldo, finding themselves in surreal situations just days prior: the former collapses with his Albiceleste against a Saudi powerhouse, while… Continua a leggere → - WOMEN MAKE HISTORY
The World Endurance Championship, commonly abbreviated as WEC, is a global motorsport competition organized by the Fédération Internationale de l’Automobile (FIA), which tests the endurance capabilities of both cars and drivers through a series of races at iconic locations. What sets the WEC apart, however, is the simultaneous competition of various types of vehicles: the… Continua a leggere → - MILAN, FROM FOOTBALL CLUB TO 360° ENTERTAINMENT COMPANY
“Today, A.C. Milan is a modern entertainment company capable of creating media events that engage millions of people worldwide,” is how A.C. Milan describes itself on its official LinkedIn profile. Not just a sports club, but an entertainment company. As stated in November 2022 by Casper Stylsvig, Chief Revenue Officer of the Milanese club, a… Continua a leggere → - ALPINE SKIING WORLD CUP: GREEN LIGHT FOR THE ZERMATT-CERVINIA CROSS-BORDER RACES
After environmental challenges, confirmation comes for the November races. Expectations are sky-high: after last year’s interruption due to a lack of snow, this year there is great enthusiasm thanks to better snow conditions and more careful planning. However, some complications related to the environment have cast a shadow over the races scheduled for November 11… Continua a leggere → - BETTING SCANDAL: WHO ARE (FOR NOW) AND WHAT RISKS THE PLAYERS INVOLVED IN THE SCANDAL FACE
In recent days, a new football scandal has emerged: the names of young players accused of betting on illegal platforms have been revealed. It all stems from an investigation by the Turin Prosecutor’s Office, which began this summer, into gambling on some websites that did not have a license from the State Monopolies. The Turin… Continua a leggere → - GIGI DATOME: FROM OLBIA TO THE HALL OF FAME OF OLIMPIA MILAN
Luigi “Gigi” Datome was born in Montebelluna, in the province of Treviso, on November 27, 1987. He soon moved to Olbia and began playing basketball at his father Sergio’s club, “Santa Croce Olbia ‘70,” where, at the age of 15, he made his debut in Serie B. At 16, he made his debut in Serie… Continua a leggere → - THE PALLADINO EFFECT ON THE MONZA PROJECT
Monza is one of the most media-famous teams in recent years. In 2018, Fininvest fully acquired the team, then playing in Serie C, for around 3 million euros and, most importantly, appointed Adriano Galliani as CEO. Thus, the Berlusconi-Galliani duo, which for years made AC Milan fans dream, was reunited, now giving hope to Monza… Continua a leggere → - THE BUDGET CAP ISSUE
On October 11, 2022, an FIA statement significantly stirred emotions regarding the Budget Cap issue in Formula 1. The matter, which had already been known in previous weeks, took a sudden turn following Max Verstappen’s championship win, achieved with his first-place finish at the Japanese Grand Prix in Suzuka. Verstappen’s team, Oracle Red Bull Racing,… Continua a leggere → - THE CHRONICLES OF MAX: THE LION, THE DUTCH AND THE RB19
Max Verstappen, la giovane promessa che ha fatto la storia: dalla pista del karting alla gloria in Formula 1, la sua passione e determinazione sono una fonte di ispirazione per tutti gli amanti del motorsport. - 2030 WORLD CUP IN MOROCCO, PORTUGAL, AND SPAIN… A SETUP FOR RIYADH?
One year away from the official announcement, the names of the countries that will host the 2030 World Cup are already circulating, but Saudi Arabia can be considered the real winner. Although it will still be a year before the official vote by the FIFA Congress, it is essentially decided: Morocco, Portugal, and Spain will… Continua a leggere → - STORM OVER BARCELONA: THE CLUB ACCUSED OF CORRUPTION FACES CHAMPIONS LEAGUE RISK
The Blaugrana club is in crisis over the Negreira case: serious penalties are being considered, including exclusion from European competitions and the dissolution of the club. September 28, 2023 – Barcelona is facing a serious situation due to the “Negreira case.” The police conducted searches at the Spanish Football Federation and the headquarters of the… Continua a leggere → - JANNIK SINNER’S STUNNING VICTORY AT THE 2023 CHINA OPEN
An extraordinary result for the 2001-born, that shakes up the world rankings and fills Italian tennis with pride Milan, October 4th, 2023. The prestigious tennis tournament China Open, which took place in Beijing, concludes today with the astonishing victory of the Italian Jannik Sinner. For Jannik Sinner, this tournament served as a reaffirmation of his… Continua a leggere → - MONZA 2023: BETWEEN HOPES, RECORDS, AND CRITICISM
5.793 km e 53 giri di pura velocità: il Gran Premio di Monza, come ogni anno regala emozioni e tinge l’Italia di rosso. Ma tra controversie e passione, la questione di fa tosta: scoprite nel nuovo articolo gli eventi, la trama, il patriottismo e la storia che hanno caratterizzato il Pirelli Gran Premio d’Italia 2023. - TELENOVELA SAMPDORIA: RADRIZZANI AND MANFREDI COME OUT ON TOP, THE TEAM WILL PLAY IN SERIE B
The future of the Sampdoria football club, based in Genoa, has recently gone through a storm that could have jeopardized the club’s situation, with bankruptcy being a real possibility. However, the sun has finally emerged over the blue-and-white sky with the sale of the club to Radrizzani and Manfredi. From a sporting perspective, Sampdoria had… Continua a leggere → - LIVING THROUGH SPORTS: HOW TO TURN A DREAM INTO REALITY
On Saturday, May 13, at Via Calabiana 6 in Milan, the now-famous University Festival organized and directed by University Network took place. This event is increasingly famous and renowned, the largest university gathering in the country, and the first attempt to combine networking, innovation, discovery, and entertainment in a single day and location! Among the… Continua a leggere → - VOLLEYBALL NATIONS LEAGUE 2023: ITALVOLLEY READY TO START AGAIN!
The wait is almost over: it’s time for the 2023 Volleyball Nations League (VNL), and the Italian teams are ready to take the court in their quest to win the trophy. There are many new elements ahead of this eagerly awaited tournament, with plenty of confirmations and surprises among the selections. The women’s tournament will… Continua a leggere → - NEXT GEN – THE JUVENTUS PROJECT
JUVENTUS NEXT GEN: WHAT IS IT? Founded on August 3, 2018, following the reintroduction of reserve teams in Italian football, Juventus Next Gen is the second team of Juventus Football Club. Initially established under the name Juventus U23, the team, currently coached by Massimo Brambilla, competes in Serie C, the third tier of the Italian… Continua a leggere → - THE INTERNATIONAL STAGE: THE RETURN OF THE BLAUGRANA AND THE TRICOLORE’S PROUD COMEBACK IN EUROPE
With just over a month to go until the end of the leagues and all the European football competitions, the international stage seems to have been dominated by Italian football, surpassing the economic giant of the Premier League, with five teams making it to the semifinals of European competitions. However, the international scene is also… Continua a leggere → - GRAVINA AT UEFA TO SAVE FOOTBALL: CONTAINING COSTS WITH A SALARY CAP?
A few weeks ago, the news broke of Gabriele Gravina, president of the Italian Football Federation (FIGC), being appointed as vice-president of UEFA. On April 5, he took the opportunity to thank UEFA President Aleksander Čeferin and his colleagues from the confederation, emphasizing how the appointment was a sign of personal trust and confidence in… Continua a leggere → - MONEY VS IDEAS: CONFERENCE ON FOOTBALL AND SUSTAINABILITY AT BOCCONI UNIVERSITY
On the afternoon of Thursday, April 27, a roundtable discussion on sustainability in the world of football took place in the Aula Magna on Via Gobbi at Bocconi University. The panel included important figures from the sector, such as Alessandro Antonello, CEO of Inter; Maria Luisa Colledani, journalist at Il Sole 24 Ore; Laura Giuliani,… Continua a leggere → - ESCAPE FROM FERRARI: NEGATIVE OR POSITIVE?
In Formula 1, there are many curses that fans enjoy naming. There is the curse of the first Grand Prix of the season, where the winner, at least in recent years, inevitably ends up in second place in the drivers’ standings by the end of the championship. There is the Monza curse, which predicts that… Continua a leggere → - THE ITALIANS IN EUROPE
History repeats itself. What has happened in this season’s Champions League so far is truly unexpected. Because no one, at the beginning of the European campaign, would have thought that Italian teams would stand out by reaching a Champions League final. And destiny is also mocking. Italian teams in Europe are shining, despite the fact… Continua a leggere → - THE RACE FOR THE SCUDETTO IS GETTING MORE EXCITING: FIERY SEMIFINALS ARE COMING IN THE MEN’S SUPERLEGA A1!
Tension is at an all-time high in the 2022/2023 Men’s SuperLega A1 season. In these decisive days and in the coming weeks, we will find out which two teams will make it to the final and compete for the coveted scudetto of the Italian championship. Last week, an exciting chapter of the Superlega A1 Men’s… Continua a leggere → - ANOTHER WOLFF AT THE HELM
La presenza femminile all’interno del motorsport si fa sempre più prorompente con la nomina di Susie Wolff a managing director della F1 Academy: in onore di questo suo traguardo, ripercorriamo le tappe della sua carriera. - MULTIPLE OWNERSHIP: UEFA AT A CROSSROADS
The sale of Manchester United is one of the most talked-about events of the moment regarding off-field issues. The huge global media attention the matter has generated can be traced back both to the names associated with the club as potential buyers, including Al Thani and Ratcliffe, and to the club’s history and importance, regardless… Continua a leggere → - NATIONAL TEAM 360°: THE POST-WORLD CUP, MANCINI AND YOUTH MANAGEMENT, THE ITALO-ARGENTINI, THE CRITICISMS
One of the few international breaks scheduled for this season has just ended, the first after the bitter World Cup in Qatar where the Italian national football team did not participate, especially considering that in July 2021, at Wembley, we became European champions by defeating England—a victory still resonating in our memories but swept away… Continua a leggere → - FINANCIAL SITUATION OF SERIE A: HOW CLUBS RESPONDED AFTER COVID AND FUTURE PROSPECTS
The traumatic experience of Covid, in addition to imposing a health crisis, also brought about a difficult economic crisis, especially for professional sports organizations, which were forced to tighten their finances. In football, Serie A finds itself in a troubling situation. DATA ON BALANCE SHEETS AS OF JUNE 30, 2022 As of June 30, 2022,… Continua a leggere → - THE ITALIAN DREAM IS STILL ALIVE
The news of Saturday, March 18th, saw the triumph of Italian Marvin Vettori in the London octagon, defeating Roman Dolidze by unanimous decision and winning UFC 286. After the tough defeat suffered against Whittaker in Paris, the Italian Dream has returned different, more rational, and more mature, able to manage his energy and tame his… Continua a leggere → - DISAPPOINTMENTS, BITTERNESS, BUT ALSO HOPES: THE DIFFICULT JOURNEY OF ITALIAN VOLLEYBALL IN EUROPE
Italian volleyball has been put to the test in Europe during the quarter-finals of the 2023 Champions League Volleyball: a negative outcome for the Italian teams. On the men’s side, three Italian teams were competing for a spot in the semi-finals: Perugia, Trento, and Civitanova. There was considerable regret for the Trentino and Marche teams:… Continua a leggere → - DE LAURENTIIS’ NAPOLI: A MODEL OF HOPE IN SOCCER DOMINATED BY MONEY
Napoli seems like a perfect machine. With just one loss in the league and a solid 15-point lead over Inter in second place, Spalletti’s team is on its way to a historic Scudetto, their first since the Maradona era. This situation seemed unthinkable after the turbulent summer experienced by President De Laurentiis: Napoli not only… Continua a leggere → - FOREST GREEN ROVERS: WHEN SOCCER AND SUSTAINABILITY UNITE
In England, there is a soccer team in Nailsworth, Gloucestershire, with a fascinating story: the Forest Green Rovers. This English soccer team is making a difference in the sports world by adopting a fully sustainable approach. Founded in 1889, the team is known for its environmental sustainability policy, which has led to a series of… Continua a leggere → - FOOTBALL OR SOCCER: WHICH IS BIGGER?
On February 12, the National Football League (NFL) championship final was held in the United States between the Philadelphia Eagles, NFC champions, and the Kansas City Chiefs, AFC champions, who claimed victory, securing their third Super Bowl title ever. As every year, the anticipation was enormous, not least because the Super Bowl is not merely… Continua a leggere → - SERIE A TV RIGHTS CONUNDRUM: WHAT’S HAPPENING?
With 158 votes in favor, 3 against, and 3 abstentions, on Wednesday, February 15, the Senate approved a government amendment abolishing the possibility of extending sports broadcasting licenses to five years. Let’s take stock of the situation surrounding Serie A, DAZN, Sky, and the potential entry of Prime Video into Italy’s top sports scene. On… Continua a leggere → - FERRARI: THE NEW SF-23 UNVEILED
On February 14, Ferrari unveiled the new SF-23, the single-seater from the Maranello stable set to hit the track for the 2023 F1 championship, now just around the corner. The news of its presentation, followed by the subsequent show, created a stir among fans of the Prancing Horse, but also brought pressure. And rightly so,… Continua a leggere → - THE STATES STOP: THE SUPER BOWL IS COMING
The Super Bowl is the final match of the NFL (National Football League) championship, the professional American football league. This event is one of the most significant in America, with the power to bring together family and friends, but it is also one of the most-watched worldwide, given its spectacular, made-in-the-USA nature. It is usually… Continua a leggere → - JUVENTUS RISKS MORE THAN EXPECTED
On January 19, 2023, shocking news shook Italian football and could potentially have repercussions across Europe.The Federal Court of Appeal of the FIGC accepted the prosecutor’s request to reopen the “capital gains case,” thereby revoking the initial verdict and reopening the sports proceeding against the club. Juventus was penalized with a 15-point deduction in the… Continua a leggere → - “BREAK POINT,” “DRIVE TO SURVIVE,” “ALL OR NOTHING”: TV SERIES AS A VEHICLE FOR SPORTS PROMOTION
The promotion of sports also passes through its representation on the small screen: now, the phenomenon of TV series has reached the world of sports, with the recent release of Break Point on Netflix. This series narrates the stories of some of the most talented tennis players in the world as they navigate the sports… Continua a leggere → - A BRIEF STATISTICAL STUDY ON THE SERIE A1 WOMEN’S VOLLEYBALL LEAGUE (2022-2023 SEASON)
Introduction The Lega Pallavolo Serie A1 Women’s League is undoubtedly one of the most followed volleyball championships in the world, and we might even venture to say that it is the most beautiful championship of all. The league is renowned for its high level of competitiveness, and the matches are always full of emotions. Many… Continua a leggere → - WINTER CHAMPIONS: THE FROSINONE STRATEGY
The 2022/2023 Serie B season will be remembered as one of the most competitive in recent years. With prominent teams like Genoa, Cagliari, and Parma, which have recently played on much bigger stages, the current championship has not only brought several technical innovations but also highlights a substantial balance, confirmed by a gap of only… Continua a leggere → - EXPLORING JAPANESE SOCCER: FROM SCHOOL CHAMPIONSHIPS TO QATAR 2022
A Saikeirei bow. With this gesture, the coach Hajime Moriyasu bids farewell to Japan’s World Cup journey in front of Japanese fans after their penalty shootout defeat to Croatia. A special, heartfelt bow, the most significant and profound one in Japanese tradition. A simple, yet meaningful gesture after he had hugged and consoled each of… Continua a leggere → - THE MOROCCO FAIRYTALE: LUCK OR STRATEGY?
In a World Cup that has so far not delivered any major surprises, as almost all the big national teams expected have reached the quarter-finals, one of these teams seems to be the “black sheep.” The Moroccan national team, in fact, despite unfavourable predictions from the group stage onwards, has managed to capture headlines with… Continua a leggere → - BINOTTO RESIGNS FROM FERRARI: WHO WILL BE HIS SUCCESSOR?
After four seasons as team principal, plus years as technical director and an iconic engineer within the most famous team in the world, Mattia Binotto will end his tenure at Ferrari on December 31, following his resignation on November 29. This marks the end of a 28-year working relationship with the Prancing Horse. Binotto will… Continua a leggere → - QATAR 2022: HOW MUCH DOES IT COST TO HOST A FOOTBALL WORLD CUP?
Reading time: 5 minutesEvery four years, the FIFA World Cup captures the attention of hundreds of millions of fans around the globe who come together to support their national team in the hope of lifting the coveted trophy. For example, during the 2014 edition held in Brazil, the number of viewers connected via television reached… Continua a leggere → - THE WEMBANYAMA EFFECT – A FEROCIOUS TANKING IN THE HOPE OF A GENERATIONAL TALENT
Four years ago, Nicolas Batum – a player with 12 years of experience in the NBA and currently playing for the Los Angeles Clippers – walked out of a training session with the French men’s basketball national team when a tall, skinny boy caught his attention and stopped him from leaving. The fourteen-year-old amazed Batum… Continua a leggere → - THE EXTRAORDINARY 2022 OF ITALY’S VOLLEYBALL TEAM!
2022 is a year that all Italians, and especially volleyball fans, will remember for a lifetime: filled with emotions, achievements, and, above all, hard work and sacrifice! In the senior category alone, Italy captured a gold medal in the Men’s World Championship, took first place in the Women’s VNL, and won bronze in the Women’s… Continua a leggere → - THE BLACK BOOK OF FP: MORE TROUBLES FOR JUVE
At the start of this season, Juventus’s problems seem far from over. Despite their recent victory in the Derby d’Italia and an improvement in performances both as a team and individually, these efforts have not erased the disappointment from a lacklustre start to the league and an early exit from the main European competition. This… Continua a leggere → - SERIE A LEAGUE READY TO BECOME A JOINT-STOCK COMPANY: A TURNING POINT FOR OUR LEAGUE?
Serie A appears poised to become a joint-stock company, or at least partially so, with the creation of a “media company” that would support a dedicated channel for broadcasting Italy’s premier football league matches. The legal structure chosen is expected to be a joint-stock company, rather than a limited liability one, considering the significant stakes… Continua a leggere → - MAX ALLEGRI: TRAPPED IN HIS OWN IDEAS
After becoming the youngest manager since Mancini to win a Serie A title in 2011 with AC Milan (later surpassed by Conte), and experiencing the golden five-year period with Juventus from 2014 to 2019—during which he won five league titles, two Italian Super Cups, and four Italian Cups—Max Allegri is now undergoing an unprecedented decline…. Continua a leggere → - THE WIMBLEDON-ATP CASE: THE TOURNAMENT READY TO APPEAL
About a month ago, as many are now aware, the All England Club, organiser of Wimbledon, made the drastic decision to ban all Russian and Belarusian players from the tournament as a strong statement against the war in Ukraine (a stance strongly encouraged by the London government for political reasons). Recently, the ATP circuit responded… Continua a leggere → - GOAT-PSG: THE E-COMMERCE PLATFORM BREAKS INTO FOOTBALL
Paris Saint-Germain has signed a three-year agreement with GOAT Group, the online platform that offers sneakers, luxury clothing, and accessories. The club will be the first to have a dedicated section in the GOAT e-commerce store, featuring limited edition items, collaborations, and vintage products. The brand will appear on the PSG kit sleeve and will… Continua a leggere → - WHY DOES MANCHESTER UNITED NOT MONETISE SOCIAL MEDIA?
Sports are constantly evolving, and with them, so are marketing strategies. Social media currently enables clubs to expand their target audience and increase visibility, as well as provide an additional source of revenue. In fact, nearly every club uses social media to monetise and gain additional income – except Manchester United. The English club prefers… Continua a leggere → - FAREWELL TO FINANCIAL FAIR PLAY: HERE IS THE NEW UEFA REGULATION
How many times have we heard about FFP? But more importantly, how often have we tried to discuss it without really understanding what it entailed? Well, now we might still be left with some questions, but we’ll need to shift our reference point. With the official announcement on Thursday, April 7, UEFA decided to overhaul… Continua a leggere → - UKRAINE – RUSSIA CONFLICT: ABRAMOVICH FORCED TO LEAVE CHELSEA AFTER 19 YEARS
As the Blues made their entrance to Kenilworth Road to face Luton Town in the FA Cup round of 16, at 7:06 PM on March 2, the official club website issued a statement in which owner Roman Abramovich expressed his intention to sell the London club following the Russian invasion of Ukraine. Eight days later,… Continua a leggere → - FORMULA ONE AND THE ETERNAL SEARCH FOR BALANCE BETWEEN SPORT AND ENTERTAINMENT
Reading time: 5 minutes In the world of sports, there is a growing trend toward the convergence of competitive sports and the entertainment value of the event itself. One of the most obvious examples of this is Formula One, a sport whose main goal has become entertainment. While in a soccer match, the result that… Continua a leggere → - DAKAR 2022 AND THE FUTURE OF MOTORSPORT
Reading time: 4 minutes Motorsport competitions attract thousands of enthusiasts every year, who choose to enjoy the races either directly at the racetrack or – especially in the last year – comfortably sitting on their couch at home, the stage for the most heated discussions in this field. However, most enthusiasts almost exclusively follow F1,… Continua a leggere → - COACH OR HR
“The management of human resources is essential.” It might not seem like it, but this phrase was spoken by Massimiliano Allegri just over a month ago. A coach, especially in team sports, according to the Tuscan coach, must first know how to manage a group of athletes just like a manager does with their own… Continua a leggere → - 5 QUESTIONS TO UNDERSTAND WHAT (NOT) THE SUPERLEAGUE WAS
Reading time: 6 minutes It was 3:04 PM last Sunday when Tariq Panja, a journalist for the New York Times, posted a tweet sharing his article titled: “Top European Soccer Teams Form Breakaway League.” This was followed by the most chaotic, confusing, and complex days in recent European football history, full of threats, official statements,… Continua a leggere → - ONE STEP BEYOND COVID-19: A SNAPSHOT OF ITALIAN FOOTBALL
Reading time: 9 minutes As every spring, when the Italian teams are eliminated from the Champions League, major discussions on the health of our football begin. In this article, the editorial team of the Bocconi Students for Sports Management blog will attempt to provide a snapshot of the financial situation of football in Italy, at… Continua a leggere → - THE 2023 RYDER CUP IN ROME: AN OPPORTUNITY NOT TO BE MISSED
Reading time: 3 minutes The countdown has begun for the 44th edition of the Ryder Cup, which will be held for the first time in Italy, in Rome, at the Marco Simone Golf Club in 2023. The ultimate golfing competition, held every two years alternating between U.S. and European golf clubs, is one of the… Continua a leggere → - GENDER EQUALITY IN SPORTS: A REACHABLE GOAL OR A MERE UTOPIA?
Reading time: 3 minutes In today’s world of sports, we often hear female voices calling for equal pay or greater equity with male sports. Take Serena Williams, for example, who has long been an advocate for greater gender equality in tennis. On the other hand, major sporting authorities tend to avoid taking direct stances or… Continua a leggere → - WHAT’S BEHIND THE LIVERIES OF FORMULA 1 CARS?
“Ask a child to draw a car, and they’ll most likely make it red.” With this statement, Enzo Ferrari liked to highlight the fame of his team. Ferrari, based in Maranello, has long been a legend in motorsport, particularly in racing, and is considered the quintessential car by many people. Even its color is highly… Continua a leggere → - AMERICA’S CUP: TRADITION AND BUSINESS
Last Sunday in Auckland, New Zealand, the first edition of the Prada Cup (formerly the Louis Vuitton Cup) concluded with the triumph of the challenger of record, Luna Rossa. The competition is one of the most coveted trophies in the world of sailing, but beyond the victory and inclusion in the hall of fame, the… Continua a leggere → - WHY DID DANNY GREEN WEAR IBRAHIMOVIC’S JERSEY?
What do the NBA and Serie A football have in common? Apparently, very little or nothing at all. The NBA is dynamic, competitive, and balanced; Serie A, on the other hand, is more classic, worn-out, and polarized. The NBA is the quintessential closed-franchise model, a league that has grown enormously in popularity, fans, and revenue… Continua a leggere → - THE BSSM LOGO: MEANING AND CURIOSITY
The logo consists of two elements that show different aspects of our association. The lion is one of the symbols of Bocconi University, while the surrounding circular shapes represent the olympic circles, which provides a direct connection to the realm of sport. We all know that the five interlocking circles represent the union of the… Continua a leggere → - LOS ANGELES LAKERS LIFT THE TROPHY IN HONOR OF KOBE
The most atypical NBA season ever concluded with the Los Angeles Lakers’ victory over the Miami Heat. The team, led by King LeBron James, started the regular season strong, collecting wins and showing everyone that 2020 could be the right year to get their hands on the Larry O’Brien Trophy. One of the first emotional… Continua a leggere →
BOCCONI STUDENTS FOR SPORT MANAGEMENT 